Leading OTT Platform Shocked ‘RED’ Producers

The film industry is not exceptional to the present pandemic and is badly affected by the Corona crisis. The theatres have been shut down since March and will remain closed till the situation returns to normal. Even after reopening the theatres, it is not sure that the audience would visit the big screens like before as they are used to watch the movies on OTT platforms. The filmmakers who were unable to predict this rejected the crazy offers by OTT streamers.

Top producer Dil Raju who rejected the whopping offer for releasing V directly on OTT, now realized and somehow managed to sell its digits rights for a satisfactory deal. The team of V announced its digital release on Amazon Prime Video, which will be premiered from 5th September. Earlier, along with V, another movie Red was also offered for direct OTT release for a decent amount but the producer Sravanthi Ravi Kishore did not consider this deal.

Now, the scenario is completely different and the ball is in the OTT’s court. After witnessing the current situations, Sravanthi Ravi Kishore also decided to follow Dil Raju and started approaching OTT platforms to release Red digitally. The producer is shocked to know that the binge platform are now quoting the lower price than the previous one. After the blockbuster success of iSmart Shankar, Ram’s market has been raised and considering this, the offers queued in the early stages of lockdown but the producer was unable to cash this. Let’s see what Ravi Kishore is gonna do now.

Red is an official remake of a Tamil movie Thadam in which Ram will be seen in a dual role directed by Nenu Sailaja fame Kishore Tirumala. Nivetha Pethuraj, Malavika Sharma and Amritha Aiyer are playing the female leads while Manisharma composed the music. On paper, this project looks strong technically and we have to wait for a few more to know the final output.

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