Direct OTT release has become common due to the unpredictable situation around us. Covid19 positive cases spike has been increasing day by day and there is no clarity about re-opening of theatres. Producers across India are going for OTT release by skipping theatrical release if they are getting a good offer. Even OTT platforms are ready for offering a good amount to filmmakers.
Already a couple of films are streaming directly on OTT platforms and there are about a dozen films scheduled for direct release on different platforms. South Indian actress Shruti Haasan who made her acting debut in 2008 has done several films across various languages. Her upcoming Bollywood film “Yaara” which is action thriller is all set to release directly on Zee5. This film is directed by Tigmanshu Dhulia which is an official remake of the French film “A Gang Story”. An official statement from makers is that Yaara will be streaming from 25th July on Zee5. This will be the first film for Shruti Hassan which opted for direct release. Currently is has 2-3 films which are under the production stage and one of them us Ravi Tej’s Krack which is being directed by Gopichand Malineni.